Ella Smola Jewelry

Ella Smola Jewelry is a Los Angeles-based jewelry brand centered on vintage and pre-loved pieces, mindful living, and sustainability. Hayda Studios was brought on to support branding and identity, art direction, Shopify web design and development, copywriting, and content curation.

Branding and Shopify Web Design for Ella Smola Jewelry

Our work with Ella Smola Jewelry focused on creating a brand and digital presence that reflects the care, intention, and discernment behind curated vintage jewelry. The brand is rooted in pre-loved fashion and sustainable jewelry practices, requiring a system that felt thoughtful, editorial, and deeply personal.

The challenge was to design an identity and Shopify experience that honored the history of each piece while presenting the collection in a modern, refined way.

Brand Identity and Art Direction for Ella Smola Jewelry

Brand identity and art direction for Ella Smola Jewelry centered on restraint and storytelling. Visual decisions were guided by warmth, texture, and clarity, allowing the jewelry to remain the focal point.

Typography, color, and imagery were chosen to support a sense of timelessness, aligning with the brand’s commitment to vintage jewelry and mindful living. The identity system was designed to scale across digital platforms, packaging, and future collections while maintaining cohesion.

Shopify Web Design and Development

The Shopify site for Ella Smola Jewelry was designed and developed to feel calm, intuitive, and editorial. Navigation and page structure were intentionally minimal, guiding visitors through curated vintage jewelry collections without distraction.

Shopify web design and development focused on usability, performance, and flexibility. The site allows the brand to manage inventory, storytelling, and content with ease while maintaining a cohesive visual experience across devices.

Copywriting and Content Curation

Copywriting played a critical role in shaping how Ella Smola Jewelry communicates its values. Language was crafted to feel personal and considered, reflecting the brand’s focus on sustainability, pre-loved fashion, and intentional consumption.

Content curation supported this narrative through thoughtful imagery and layout, reinforcing the idea that each piece carries its own history and meaning.

A Jewelry Brand Built on Intention

The work completed for Ella Smola Jewelry created a foundation that supports growth while staying true to the brand’s ethos. By aligning brand identity, Shopify web design, copywriting, and content curation, the project delivers a cohesive experience rooted in sustainability and mindful living.

If you’d like to explore additional fashion and lifestyle projects, you can view more work on our Our Work page.