Sami Miro Vintage became the first womenswear brand carried at FourTwoFour on Fairfax through a landmark collaboration centered on curated, reconstructed vintage fashion. Hayda Studios contributed photography and digital design, capturing the scope and cultural significance of the project.

Photography and Digital Design for Sami Miro Vintage x FourTwoFour on Fairfax

The Sami Miro Vintage x FourTwoFour on Fairfax collaboration marked an important moment in contemporary fashion retail. As the first womenswear brand carried by FourTwoFour on Fairfax, Sami Miro Vintage introduced a collection built on sustainability, craftsmanship, and individuality.

Over 200 one-of-one vintage pieces were curated, designed, and reconstructed for women and men. The project required visual documentation that respected both the garments’ history and the forward-thinking nature of the collaboration.

Capturing Curated Vintage Fashion

Photography for Sami Miro Vintage focused on documenting the breadth and detail of the collection while maintaining a sense of restraint. The goal was not to over-style or dramatize the work, but to allow the garments’ construction, texture, and individuality to remain central.

Each image was approached as a record of process and intention, emphasizing the transformation of vintage materials into contemporary forms.

Digital Design Supporting the Collaboration

Digital design assets were created to support the launch and presentation of the collaboration. These materials helped translate the physical collection into a digital context, reinforcing the narrative of sustainability and reconstruction that defines Sami Miro Vintage.

Visual consistency across photography and digital design ensured the project felt cohesive across platforms while remaining grounded in the physical retail environment.

A Milestone for Womenswear at FourTwoFour on Fairfax

This collaboration represented more than a seasonal release. By introducing Sami Miro Vintage as the first womenswear brand carried at FourTwoFour on Fairfax, the project expanded the store’s cultural and creative scope.

The photography captures this moment as both a fashion milestone and a reflection of shifting values within the industry—toward sustainability, reuse, and thoughtful production.

Shot in Los Angeles

All photography for the Sami Miro Vintage x FourTwoFour on Fairfax project was shot in Los Angeles, grounding the work in the city’s fashion and creative landscape.

If you’d like to explore additional fashion and cultural projects, you can view more work on our Our Work page.