Cooper WeHo is inspired by nature – bringing the outside in, they’re known for their central coast style and sustainable products. Everything in the salon has a purpose, from the reclaimed wood beams to the collection of air-cleaning plants. Founded by celebrity stylist Cory Aaron Scott, he works towards reducing their carbon footprint every day while achieving clients’ hair dreams – delivered with perfection.

Branding and Web Design for Cooper WeHo

Cooper WeHo was built around a clear philosophy: everything should have intention. From reclaimed wood beams to air-cleaning plants, the physical space reflects a deep respect for nature, craftsmanship, and sustainability. Our work focused on translating this ethos into a cohesive brand and digital experience.

Brand Identity Rooted in Nature

Branding for Cooper WeHo emphasized warmth, restraint, and longevity. The identity needed to feel elevated without being precious—reflecting a salon experience that is refined, welcoming, and grounded.

Typography, color, and visual language were developed to mirror the salon’s natural materials and central coast influence, creating a brand system that feels calm, confident, and timeless.

Art Direction and Content Curation for Cooper WeHo

Art direction centered on balance: organic textures paired with clean composition, natural light paired with thoughtful framing. Content curation focused on highlighting both the salon environment and the artistry behind the work, reinforcing Cooper WeHo’s commitment to quality over excess.

Every visual decision was made to support authenticity rather than trend, ensuring the brand could evolve without losing its foundation.

Web Design and Development

Web design and development for Cooper WeHo prioritized clarity, usability, and storytelling. The site was designed to feel like an extension of the physical space—inviting, breathable, and intuitive.

Navigation and page structure were intentionally simple, allowing visitors to quickly understand the salon’s philosophy, services, and values while maintaining a seamless booking and browsing experience across devices.

Copywriting with Purpose

Copywriting played a key role in articulating Cooper WeHo’s mission. Language was developed to feel human and grounded, reflecting the salon’s commitment to sustainability, craftsmanship, and client experience.

The result is a brand presence that communicates care—both for the environment and for the people who walk through the door.

If you’d like to explore additional beauty, wellness, and lifestyle projects, you can view more work on our Our Work page.