Team Nike Tech x Team Quarter-Zip was a city-wide showdown rooted in culture, competition, and community—produced by Kin Studios and brought to life in New York City. The event united two sides of an ongoing style debate—Tech Fleece versus Quarter-Zip—under one roof, with energy that felt unmistakably local and unmistakably Nike.
Designed as an immersive, multi-format experience, the activation unfolded through a series of playful yet competitive moments. Spelling bee rounds, dance battles, pickup basketball runs, fit face-offs, and a matcha bar kept the pace dynamic and the crowd engaged from start to finish. Every element was intentional, balancing sport, style, and humor while giving the audience multiple ways to participate and show allegiance. One city, endless debate—but only one side ultimately took the crown.
The experience was hosted by New York’s own Jason, Khadim, and OSB, whose chemistry and crowd connection anchored the night. Their presence helped ground the activation in local culture while keeping the tone energetic, inclusive, and competitive in the best way.
Hayda Studios led the full graphic system for the event, creating a cohesive visual language that translated seamlessly across physical and digital touchpoints. From large-format signage to on-site graphics, the design work supported the narrative of the activation while maintaining clarity, impact, and brand alignment. The visuals were built to move with the event—bold enough to command attention, refined enough to let the experience speak for itself.
The activation came together through a tightly aligned creative team. Nike NYC partnered with NYC Gauchos as the venue, grounding the experience in a space with deep community roots. Lighting and AV were handled by ATD AV, with additional hosting support from Movie Moe and D1Pop. A custom matcha bar by OMA Matcha and bespoke cookies from Eat Good NYC added sensory layers that elevated the guest experience beyond the expected. Event coverage was captured by Sage English and Scary Mary Why You Bugging, preserving the atmosphere and energy of the night.
Team Nike Tech x Team Quarter-Zip stands as a study in modern brand activation—where community, competition, and design intersect. Produced by Kin Studios and built for New York, the event transformed a simple style debate into a fully realized experience that felt lived-in, playful, and unmistakably of the city.
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