REV Skin And Wellness
Branding and Shopify Design for REV Skin & Wellness
Our work with REV Skin & Wellness focused on building a cohesive brand system and digital presence that reflects clinical expertise while remaining approachable and refined. The goal was to create a visual and structural foundation that could support both in-office services and e-commerce.
REV Skin & Wellness operates at the intersection of aesthetics, wellness, and advanced skin health treatments. The brand needed to communicate trust, professionalism, and modernity without feeling overly clinical or trend-driven.
Brand Identity and Art Direction for REV Skin & Wellness
Brand identity work for REV Skin & Wellness centered on establishing a clear visual language aligned with the brand’s philosophy of thoughtful, results-driven care. Art direction guided decisions around typography, color, imagery, and layout to create a sense of calm authority.
The REV Skin & Wellness brand identity was designed to scale across digital platforms, print materials, and packaging, ensuring consistency across every client touchpoint.
Shopify Design and Development for REV Skin & Wellness
The Shopify site for REV Skin & Wellness was designed and developed to support both content-driven education and commerce. Page structure and navigation were carefully considered to guide users through services, products, and brand information without friction.
Custom Shopify design and development allowed REV Skin & Wellness to manage content easily while maintaining visual cohesion as offerings evolve.
Content Curation and Packaging Design
Content curation for REV Skin & Wellness played an important role in shaping how the brand communicates online. Copy, imagery, and layout were aligned to support education around skin health and advanced treatments.
Packaging design extended the REV Skin & Wellness brand into physical form, reinforcing consistency and care beyond the digital experience.
A Foundation for Long-Term Growth
The work completed for REV Skin & Wellness created a foundation that supports growth across services, products, and digital touchpoints. By aligning brand identity, Shopify design, and packaging, the project delivers a cohesive experience rooted in skin health and quality care.
If you’d like to explore additional projects in beauty, wellness, and e-commerce, you can view more work on our Our Work page.
REV Skin & Wellness
REV Skin & Wellness is a Denver-based facial spa offering a refined, results-driven approach to skin health — blending advanced treatments with a calm, clinical atmosphere. We developed the full brand identity, packaging suite, and custom Shopify site to match: modern, editorial, and built around the clarity Katherine brings to her practice. From logo and collateral to layout and e-commerce, every decision was made to extend the in-studio experience into the digital space.
DELIVERABLES
Branding + Identity
Art Direction
Shopify Design + Development
Content Curation
WHAT OUR CLIENTS ARE SAYING
"Hayda Studios just gets it. Everything they deliver is pristine and stunning! They pay attention to the little details you tell them and packages it into this incredible proposal where you feel seen and your brand truly gets a voice that embodies its spirit.
They go above and beyond to ensure their clients are well cared for and aren’t bogged down. I highly recommend trusting them with your branding and web design needs and cannot wait to continue partnering with them!"
– Katherine Schwappach Founder of REV Skin & Wellness
Shopify 2.0: A Retail Architecture Built for Scale
REV Skin & Wellness carries eleven professional-grade skincare brands — each with its own retail requirements, customer intent, and in some cases, strict restrictions on how products can be sold. We structured the full catalog taxonomy, organizing the store simultaneously by brand, product type, skin concern, and skin type. The result is a shopping experience that mirrors how customers actually think about their skin, with the navigational depth of a specialty retailer.
Not every product could simply go in a cart. We engineered two custom purchasing flows to meet each brand's requirements while keeping the experience seamless for the customer.
Requesting access to Osmosis MD
Osmosis MD is a professional-only line that requires a skin consultation before purchase. Rather than directing customers off-site, we built a custom access request flow directly into the store. A "Request Access" button triggers a popup form with pre-consultation questions; when submitted, responses go straight to REV's team. Once Katherine confirms the products are a fit for that customer, the account gets tagged in the backend. From that point forward, tagged customers see and shop the full Osmosis line when logged in — no workarounds, no friction.
Selling Skinbetter Through Your Online Store
Skinbetter Science requires all online sales to route through each practitioner's branded portal — meaning the spa loses a percentage of every transaction to commission. We built two solutions to keep REV's revenue intact. First, we added the full Skinbetter line to the store with the standard add-to-cart replaced by a "Buy Through Skinbetter" button, linking directly to REV's unique affiliate URL for each product. Second, we integrated a Reserve In Store app as an alternate checkout path: customers can request products directly through the store, which auto-creates their account and a draft order in the Shopify backend. REV then sends a branded invoice with a direct checkout link — and the customer completes the purchase through Shopify as they normally would, keeping 100% of the sale in-house.
Beyond The Studio
The REV brand extends further than most. When Denver café Homecup approached Katherine to collaborate on a custom smoothie, the packaging needed to hold up alongside the brand we'd built. We designed the cup sleeve and label — carrying the REV identity off the treatment table and into everyday life.
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