Lee Side Mountain Research

Lee Side Mountain Research is a performance-driven apparel brand rooted in alpine environments, technical design, and real-world use. The project required a brand and digital presence that felt as considered and functional as the products themselves.

Branding and Shopify Web Design for Lee Side Mountain Research

Our work with Lee Side Mountain Research focused on creating a cohesive brand system and Shopify experience that reflected the brand’s technical roots while remaining clear and accessible.

Lee Side Mountain Research sits at the intersection of performance, durability, and thoughtful design. The challenge was to translate those values into a visual identity and website that felt grounded, confident, and purpose-built—without unnecessary excess.

Brand Identity for Lee Side Mountain Research

The branding phase centered on establishing a clear visual language that aligned with the brand’s alpine and research-driven ethos. Rather than leaning into trend-based outdoor aesthetics, the identity was designed to feel timeless and functional.

Typography, color, and layout decisions were guided by clarity and restraint, allowing the product and story to lead. The resulting identity supports the brand across packaging, digital touchpoints, and future growth.

Shopify Web Design and Development

For the website, Shopify was selected as a scalable foundation that could support both storytelling and commerce. The Shopify web design prioritizes structure, usability, and performance, ensuring the site feels intuitive across devices.

Navigation and page layouts were designed to guide users through the brand’s research-led approach while keeping the purchasing experience straightforward. Product pages emphasize clarity and function, reinforcing trust through thoughtful presentation rather than aggressive sales tactics.

Building a Foundation for Growth

Lee Side Mountain Research required more than a visual refresh—it needed a system that could evolve. The combination of brand identity and Shopify development provides a flexible framework that supports future collections, content, and expansion.

If you’re interested in how this approach translates across different industries and brands, you can explore additional work on our Projects page.