Facebook IRL

Facebook IRL was an immersive pop-up experience in Austin, Texas, designed to bring the world of Facebook into a physical environment. Hayda Studios contributed branding and identity, environmental branding, creative direction, art direction, graphic design, print design, and packaging design for the event.

Experiential Branding and Environmental Design for Facebook IRL

The Facebook IRL experience was designed to introduce audiences to Facebook like never before—through a fully immersive, physical environment built around connection, interaction, and play. The project translated digital concepts into real-world moments that encouraged exploration and engagement.

The challenge was to create an environment that felt welcoming and dynamic while remaining cohesive across multiple installations and touchpoints. Facebook IRL needed to foster relationships, spark curiosity, and invite visitors into a shared experience.

Creative Direction and Art Direction for Facebook IRL

Creative direction for Facebook IRL focused on storytelling through space. Each area of the pop-up was designed to feel distinct while remaining part of a unified visual system.

Art direction guided decisions around color, typography, layout, and scale to ensure consistency across environments. The goal was to create visual clarity within a high-energy setting, allowing visitors to navigate the experience intuitively.

Environmental Branding and Interactive Installations

Environmental branding played a central role in shaping the Facebook IRL experience. Large-scale graphics, signage, and interactive installations were designed to activate the space and encourage participation.

These interactive installations supported engaging activities throughout the pop-up, helping visitors experience Facebook in tangible, unexpected ways. The environment was designed to feel immersive without overwhelming, balancing visual impact with usability.

Graphic Design, Print, and Packaging Design

Graphic design and print assets supported wayfinding, storytelling, and engagement across the Facebook IRL event. Materials were designed to function clearly within the space while reinforcing the broader visual language.

Packaging design extended the experience beyond the physical environment, allowing attendees to take a piece of the world of Facebook with them. Every printed and packaged element was considered part of the larger system.

An Immersive Experience Built for Connection

The work completed for Facebook IRL created a cohesive experiential system that brought digital ideas into the physical world. By aligning branding, environmental design, and print execution, the project delivered an engaging pop-up experience rooted in interaction and connection.

If you’d like to explore additional experiential and environmental design projects, you can view more work on our Our Work page.