Leigh Kelley Skin Studio
Leigh Kelley Skin Studio is a luxury skincare studio located in New York’s Hudson Valley, founded by master esthetician Leigh Kelley. Hayda Studios was brought on to support branding and identity, art direction, Shopify web design and development, content curation, and packaging design.
Branding and Shopify Web Design for Leigh Kelley Skin Studio
Our work with Leigh Kelley Skin Studio focused on translating a deeply personal, results-driven skincare practice into a cohesive brand and digital experience. The studio is known as a beautiful hidden sanctuary—an intentional space designed to feel removed from the outside world while prioritizing skin health and trust.
The challenge was to create a brand system and Shopify site that reflected Leigh Kelley’s expertise as a master esthetician while maintaining a sense of calm, discretion, and luxury.
Brand Identity and Art Direction for Leigh Kelley Skin Studio
Brand identity and art direction for Leigh Kelley Skin Studio centered on restraint and clarity. The visual language was designed to feel elevated but approachable, allowing the work and philosophy to speak without excess.
Typography, color, and imagery were carefully selected to support the studio’s role as a luxury skincare destination in the Hudson Valley. The identity system was built to scale across digital platforms, print, and packaging while maintaining consistency and softness.
Shopify Web Design and Development
The Shopify site for Leigh Kelley Skin Studio was designed and developed to balance education, service discovery, and e-commerce. Page structure and navigation were intentionally minimal, guiding visitors through treatments, products, and brand philosophy without overwhelming them.
Shopify web design and development focused on usability, performance, and flexibility. The site allows the studio to manage content easily while maintaining a cohesive visual experience across devices.
Content Curation and Packaging Design
Content curation played a critical role in shaping how Leigh Kelley Skin Studio communicates online. Copy and imagery were aligned to reflect Leigh Kelley’s approach to skincare—thoughtful, personalized, and rooted in long-term skin health.
Packaging design extended the brand beyond the digital experience, reinforcing the studio’s sense of care and intention. Each physical touchpoint was designed to feel consistent with the sanctuary-like environment of the studio itself.
A Skincare Brand Built on Trust and Atmosphere
The work completed for Leigh Kelley Skin Studio created a foundation that supports growth while preserving intimacy. By aligning brand identity, Shopify web design, and packaging, the project reflects a skincare studio that feels both refined and deeply human.
If you’d like to explore additional beauty and wellness projects, you can view more work on our Our Work page.
Leigh Kelley Skin Studio
Leigh Kelley Skin Studio was created with the intention to provide a beautiful hidden sanctuary from the chaos of the outside world. Founded by Master Esthetician, Leigh Kelley, she brings her expertise to the Hudson Valley after over a decade of working in luxury skincare in NYC and Los Angeles.
DELIVERABLES
Branding + Identity
Art Direction
Shopify Design + Development
Content Curation
Marketing Materials
ABOUT THE PROJECT
Leigh Kelley came to us at the very beginning—before the brand, before the systems, before there was a clear roadmap. Leigh was building something deeply intentional but wasn’t sure where to start.
We partnered closely to establish the full foundation: brand identity, website design and development, booking system setup, email and marketing infrastructure, social strategy and templates, and guidance around launch, PR, and early growth.
Over the past four years, our collaboration has grown alongside the studio itself, expanding into custom-printed shopping bags, shipping boxes, packaging inserts, and ongoing website evolution. What began as a launch project has become a long-term partnership, supporting the brand as it continues to refine, expand, and mature.
WHAT OUR CLIENTS ARE SAYING
“Working with Kristen and Hayda Studios was such a great experience. She really brought my vision to life through the branding — it felt so aligned from the start. Her communication was clear, her eye for detail is incredible, and she’s refreshingly organized. I absolutely loved working with her and would recommend her to anyone.”
– Leigh Kelley, Founder of Leigh Kelley Skin Studio
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